🌍 Is sustainability just a buzzword—or a broken system in need of radical honesty? In this must-watch episode of Tangelic Talks, co-hosts Victoria Cornelio and Jensen Cummings speak with John Pabon, sustainability strategist, author of The Great Greenwashing, and founder of Fulcrum Strategic Advisors.<br /><br />Together, they unpack the harsh truths behind corporate sustainability, the rise of greenwashing and greenhushing, and how strategic, human-centered action can reboot the climate movement for everyone—not just the elite.<br /><br />📚 Whether you're a sustainability consultant, conscious consumer, or climate advocate, this episode is packed with insights on how to spot fake eco-marketing, communicate real impact, and create genuine climate progress.<br /><br />🎙️ Key Topics Covered:<br />- Why 75% of sustainability messaging is misleading<br />- Greenwashing vs. greenhushing: PR tricks exposed<br />- The myth of “perfect sustainability”<br />- Radical transparency & why most ESG reports fall short<br />- Brands that are doing it wrong—and a few getting it right<br />- The real meaning of human-centered climate action<br /><br />📌 Timestamps:<br />00:00–01:11 Why Sustainability Comms Are Failing – And How to Fix It<br />01:12–02:55 Meet John Pabon: Consultant, Author, No-BS Sustainability Strategist<br />02:56–04:54 What Even Is Sustainability? Let’s Get Real About Definitions<br />04:55–08:32 The Sustainability Monolith: Why Activist Optics Might Be Hurting the Movement<br />08:33–11:45 You Can Do Anything, But Not Everything: Fighting Burnout in the Climate Fight<br />11:46–14:35 Sustainability in Business: Why Most Companies Get It Wrong<br />14:36–17:13 Greenwashing vs. Good Intentions: Where Do We Draw the Line?<br />17:14–20:49 Can TikTok Save the Planet? Influencers, Integrity & Public Pressure<br />20:50–23:40 Spend Like It Matters: Why Your Wallet Is a Weapon for Change<br />23:41–26:32 Can We Trust the Message or the Messenger? Semiotics, Green Frogs & Vibes<br />26:33–29:11 Cool Uncle Theory: Why We Need Better Messengers for Sustainability<br />29:12–31:09 Final Thoughts: Fighting the Good Fight, One Conversation at a Time<br />31:10–32:19 Closing: Simulation Glitches, Squid Game, and a Little Hope<br /><br />🔗 Watch More & Stay Connected:<br />🌐 Website: https://TangelicLife.org<br />🎧 Podcast Hub: https://tangeliclife.org/tangelic-talks-podcast/<br />📽️ YouTube Playlist: https://www.youtube.com/@tangeliclife/podcasts<br />📸 Instagram: https://www.instagram.com/tangeliclife/<br />🐦 Twitter/X: https://x.com/Tangelic_<br />💼 LinkedIn: https://www.linkedin.com/company/tangelic/<br />👍 Facebook: https://www.facebook.com/tangelic.org<br /><br />💬 Join the Conversation: What frustrates you most about modern sustainability marketing? Have you ever caught a brand greenwashing? Share your story below 👇<br /><br />✅ Don’t forget to like 👍, comment 💬, and subscribe 🔔 for more episodes on climate, equity, and energy access. Your support fuels real conversations that drive change. TangelicLife.org 🌱<br /><br />🔖 #TangelicTalks #GreenwashingExposed #SustainabilityForAll #ClimateCommunication #GreenMarketing #ESGExposed
